Sebastian Deterding

Sebastian Deterding
  • Senior Researcher
  • Company: University of York

Sebastian Deterding is a designer and researcher working on design for human flourishing. He is a senior research fellow at the Digital Creativity Labs at the University of York. Founder and principal designer of the design agency coding conduct, he has created engaging experiences touching millions of users for clients including the BBC, BMW, Deutsche Telekom, KLM, and numerous startups. He has keynoted and presented at venues including CHI, Design and Emotion, GDC, Google, Lift, MIT Media Lab, IDEO, UX London, and Web Directions. He is founder of the Gamification Research Network, and co-editor of “The Gameful World” (MIT Press, 2015). He lives online at codingconduct.cc.