Pre-Conference Workshops

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Level up your
Product Management skills

Dive deep into some new product management skills with our pre-conference workshops on 19th April 2018:

User Story Mapping

Jeff Patton

Ideal Agile development teams build small valuable chunks of functionality. But, that’s easier said than done. Not all products or features are small and breaking them down into small buildable parts is challenging. And, even when you do, how do the people building those small parts not lose sight of the big picture? Story mapping is a simple practice for telling the story of a whole product or feature starting by telling the stories of the users who’ll use it. In this fast-paced workshop you’ll learn the concepts of story mapping by building a map collaboratively with others. You’ll learn advanced techniques for slicing a map to find small viable product releases, and then how to build your product using smaller stories without losing sight of the big picture.>

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Product Roadmapping

C. Todd Lombardo

Ask 10 people what a product roadmap is and you will get 10 different answers! This artifact is often misunderstood, yet an incredibly powerful if done right. Creating a great one is part art and part science. In this full-day session, we will talk through the purposes of a roadmap and a process for establishing your product’s vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team’s impact.

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Stakeholder Management for Product Leaders

Julia Whitney

Whether you’ve already been a Head of Product for a few years, or are new to the job, stakeholder management is one the biggest factors in your success as a product leader. But many product leaders say it’s also one of their biggest challenges. This workshop is designed to increase your knowledge and skills, and to give you practical tools to address these challenges, and to turn your relationships with stakeholders into productive and rewarding parts of your role.

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Product Management Essentials 102

Rosemary King

This workshop is for seasoned product managers who want to expose their ideas and processes to some fresh air, rethink strategy and learn new frameworks that help structure decisions. The main goal of this class is to deep-dive into specific skills areas to improve on execution and communication.
Essentials 102 addresses how product managers need to apply strategic thinking to the product, communication and business so that our participants can feel more confident as they navigate complex landscapes.

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Data Visualisation Basics

Stefanie Posavec – workshop no longer available for booking


Visual Thinking for Product People

Britta Ullrich

How to communicate complex ideas in an engaging and understandable way: This intense 4-hour workshop is designed for product people who want to use the power of visual language in their work environment. You’ll learn how to use visualization techniques to communicate your ideas and to create engaging presentations and meetings.

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Agenda April 19th 2018


Panorama Room 1

Panorama Room 2

Seminarraum 2

Seminarraum 1


Visual Thinking for Product People (a half-day workshop) will be held at:
XING SE, Dammtorstrasse 30, 20354 Hamburg

All other workshops are at the conference venue:
Katholische Akademie, Herrengraben 4, 20459 Hamburg


The workshops at the Katholische Akademie will start at 9:30
with registration starting at 8:30.
The workshop at XING E-recruiting will start at 13:00
with registration starting at 12:30.
Tea, coffee and drinks and breakfast snacks will be available on the day along with lunch. The workshops will end latest 17:00.

Workshop + Conference = Separate Tickets

You should of course also join us at the conference the day after these workshops but tickets are completely separate. Conference tickets do NOT give you access to workshops, nor do workshop tickets give you access to the conference.