Mirja Bester is a Product Director at XING, where she is responsible for addressing the needs of specific target groups. Mirja entered the digital space 12 years ago, after completing her studies in Economics and Social Sciences. In that time, she has held roles in Marketing, Business Development and Product Management. For the past five years she has been leading Product Managers and UX Designers towards a shared purpose. Having lived and worked in a number of countries prior to joining XING, Mirja has found her home in Hamburg as well as in the field of Product Management. Personally, she considers herself a laid-back generalist and a humanitarian at heart.