Follow Your Customer, Ignore the Hype: a framework for driving adoption and growth of your product




It’s easy to be distracted by the coolest new technology, growth technique, or competitor launch without deeply considering your own customer, product or business.  By building a picture of your customer’s needs and applying them to today versus the future, Product Managers can champion the right goals across the company, launching more valuable features and creating a more sustainable business.  This session will cover a framework for solid customer-first thinking and examples of how it has been applied to drive aggressive adoption and growth.