Follow Your Customer, Ignore the Hype: a framework for driving adoption and growth of your product

Auditorium

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Session

It’s easy to be distracted by the coolest new technology, growth technique, or competitor launch without deeply considering your own customer, product or business.  By building a picture of your customer’s needs and applying them to today versus the future, Product Managers can champion the right goals across the company, launching more valuable features and creating a more sustainable business.  This session will cover a framework for solid customer-first thinking and examples of how it has been applied to drive aggressive adoption and growth.