EN | Keynote Johanna Kollmann

Auditorium

10:30 am - 11:00 am

Keynote

Systems Thinking for Product Managers

When building digital products and services, we are designing complex systems. What is systems thinking, actually, and how does it relate to our practice as product managers?

In her keynote, Johanna will introduce core systems thinking principles, discuss how data and feedback mechanisms help us understand what is going on in a system, and give examples for how systems thinking can be used to develop a team’s shared understanding of a complex product. You hear about what drives system behaviour, and how theory about change in systems can be applied to iterating a product.