EN | Keynote Marco Boerries

Auditorium

10:00 am - 10:30 am

Keynote

Making Ideas Work in a Complex World

There’s no univeral recipe or ‚special sauce‘ for product development – in the end each idea will need its dedicated approach in order to succeed. While an overall ‚lean‘ approach is strongly en-vogue in the Product Management community and has proven well for some product ideas, others are complex and will need another approach.

NumberFour, Marco’s 4th company which aims to re-imagine the way small businesses are run is such an idea. After 7 years in stealth mode, Marco will share why and how he & his team build NumberFour as a platform to fulfil their Mission “Helping 200 Million+ Run Their Business”.